Branding Design /Dotties

Dotties Café

Overview

Dotties is an old-fashioned American brunch place. The food is more of a Southwestern type fare. The food is carefully cooked with quality ingredients. Juices are freshly squeezed, and the syrup is made out of real maple. The wide assortment of breakfast breads, muffins, and coffee cakes are baked in house.

My role

Branding Designer

The team

Individual Project

Timeline

March 2018- June 2018

PROJECT INSPIRATIONS

I had my first brunch at Dottie’s when I first moved to San Francisco. It is located in the center of downtown on 6th St. The environment was traditional, historical, and relaxing, but the branding looked outdated, so I asked the owner if I could give them a rebranding proposal. The owner said, "yes" happily. After I talked with the owner, I understood that the owner wanted to keep the traditional branding, but would like to see some options as for the branding.
Interior
Front Door

Digital Menu Design

Microsite

BRANDING

Typography

Raustila

Logo

Avenir Next

16/40px    Headings/body

Andale Mono

14/20px    Digital Menu

Logo Exploration

Final Logo

Icongraphics

These are the icons for the different menu classfications. They were created to give a visual for the different menu items.

James Hall

Married, 36 Years old

Banker

San Mateo, CA

Story

James was never a wine person. He is a salesman and a lot of his clients talked about wine. James has decided that he wants to know more about different wines.

Goal

He wants to gain more knowledge about wine.

Lisa Hume

Single, 28 Years old

Real Estate Agent

Lives in Santa Rosa, CA

Story

Lisa enjoys trying different types of wine, but she often picks out random wines that do not always meet her expectations.

Goal

Lisa wants to get wine recommendations from wine experts.

MERCHANDISE

Daily Special
Coffee packaging
3D Logo

Next Projet

Aerkomm