UXUI / Paired

Wine Paring App

Overview

Paired is an APP to pair wine and beer with food correctly and in a simple and fun way. Paired will provide the user with wine recommendations from wine experts based on the user’s taste preferences. Paired will guide the user on how to pair food that complements each bottle of wine.

My role

UX/UI Designer

The team

Individual Project

Timeline

September 2018- December 2018

CONTEXT

60,000

The number of grocery stores that sell wine is growing; hitting almost 60,000 as of mid-December 2018.

9,654

There are about 9654 wineries in the USA (approximately 50% in California). This number doesn’t include the vast majority of single winemakers

PROBLEMS

Pick out a new bottle of wine

It’s challenging for wine lovers to determine which wines they may enjoy without doing a significant amount of research.

Pairing food and wine

It’s difficult for wine lovers to remember which food pairs well with which kind of wine.

SOLUTIONS

Find your personal taste preferences

The thousands of wine experts will help the user find their perfect wine match based on their taste preferences.

Provide food pairing suggestions

The app will provide food pairing suggestions for each bottle of wine.

DESIGN PROCESS

Information Architecture (Mobile)

Personas

Cathy Lin

Single, 27 Years old

Nurse

Lives in Los Angeles, CA

Story

Cathy is a huge fan of wine and recently got into cooking. She is not sure which type of wine pairs well with which particular food. She needs assistance in helping her· choose the right wine that complements the right food.

Goal

Cathy wants to learn more about wine pairing with food.

James Hall

Married, 36 Years old

Banker

San Mateo, CA

Story

James was never a wine person. He is a salesman and a lot of his clients talked about wine. James has decided that he wants to know more about different wines.

Goal

He wants to gain more knowledge about wine.

Lisa Hume

Single, 28 Years old

Real Estate Agent

Lives in Santa Rosa, CA

Story

Lisa enjoys trying different types of wine, but she often picks out random wines that do not always meet her expectations.

Goal

Lisa wants to get wine recommendations from wine experts.

Wireframes

UXUI / Paired

Wine Paring App

Overview

My role

The team

Timeline

CONTEXT

60,000

9,654

PROBLEMS

Pick out a new bottle of wine

Pairing food and wine

SOLUTIONS

Find your personal taste preferences

Provide food pairing suggestions

DESIGN PROCESS

Information Architecture (Mobile)

Personas

Cathy Lin

Single, 27 Years old

Nurse

Lives in Los Angeles, CA

Story

Cathy is a huge fan of wine and recently got into cooking. She is not sure which type of wine pairs well with which particular food. She needs assistance in helping her· choose the right wine that complements the right food.

Goal

Cathy wants to learn more about wine pairing with food.

James Hall

Married, 36 Years old

Banker

San Mateo, CA

Story

James was never a wine person. He is a salesman and a lot of his clients talked about wine. James has decided that he wants to know more about different wines.

Goal

He wants to gain more knowledge about wine.

Lisa Hume

Single, 28 Years old

Real Estate Agent

Lives in Santa Rosa, CA

Story

Lisa enjoys trying different types of wine, but she often picks out random wines that do not always meet her expectations.

Goal

Lisa wants to get wine recommendations from wine experts.

Wireframes

Final Mobile Design

Microsite

BRANDING

Color Guide

Logo Inspirations

Logo Sketches

MERCHANDISE

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Dotties

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